Hisense steps up globalization pace

Home appliance maker way ahead of peers in overseas market expansion

Hisense Group has become the fastest-growing Chinese electronics and home appliance brand, ranking No 9 on the BrandZ Top 50 Chinese Global Brand Builders 2018 report, as it expands rapidly in overseas markets, with rising global influence and brand awareness.

The report, released by top communication group WPP Plc, global consulting agency Kantar Millward Brown and tech heavyweight Google Inc, identifies and ranks Chinese companies' performance in overseas markets. It combines data from seven countries and more than 395,000 consumers.