Moleskine sketches out plan for new Beijing cafe

When it comes to luxury notebooks, Moleskine would be certainly among the most recognizable and popular brands around the world, but when it comes to cafe culture, the name may not yet ring a bell.

The Italian retailer actually opened its first cafe in the heart of Milan's thriving Brera district in 2016, creating a space that is part cafe, art gallery and retail store.

Now the first Moleskine Cafe in Asia has opened its doors to the public in the Sanlitun area of Beijing, a stunning open-concept space that plays on natural elements, dedicated spaces for creative expression and a minimalistic style.