European luxury brands see good growth

Demand for European luxury goods is expected to continue in China, but in a more rational way, due to the ongoing efforts by the central government to curb capital outflows, industry experts said.

Italian football clubs, German enterprises and prime UK real estate in the luxury sector were among the top investment choices for Chinese companies in the last few years until the pace of outbound acquisitions slowed down.

Anthony Indaimo, partner of international commercial law firm Withers, sees Chinese money still looking for European luxury brands, because Western brands, particularly those made in Italy, are seen as ultra-luxurious with a minimum 30 percent price premium in China.