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Travel Frog appeal lies in its simplicity

China Daily | Updated: 2018-02-05 07:38

Editor's Note: A mobile game about a traveling frog with origins in Japan has become very popular in China. Millions of "mothers" of Tabi Kaeru, or Travel Frog, have popped up in China, pushing the game high on the list of free downloadable games in Apple's app store. Two experts share their views on this surprisingly popular game with China Daily's Yao Yuxin. Excerpts follow:

Higher grading level can expand gaming market

Travel Frog appeal lies in its simplicity

The online gaming sector has become the leader of China's cultural industry, making more than 210 billion yuan ($31.91 billion) last year. The high-quality Honor of Kings developed by Chinese gaming and social media giant Tencent became the most popular game last year. It even entered the mainstream public discourse.

Travel Frog appeal lies in its simplicity

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