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In quest for growth, German toymakers are keeping it real

China Daily | Updated: 2018-02-05 07:35

NUREMBERG, Germany - In an industry upended by the changing play habits of tech-savvy kids, German toymakers are pinning their hopes for growth on traditional, real-world toys - with a little help from the big screen.

At the world's biggest toy fair in Nuremberg last week, it was a large panel showing a bearded Playmobil figure peeking from behind a curtain that perhaps best exemplified an industry in flux.

"We see us 2019" read the tagline, a tongue-in-cheek nod to how a German person with clumsy English might say it.

In quest for growth, German toymakers are keeping it real

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