Super Bowl Ads shy away from politics, mind their manners

NEW YORK - This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear of everything from politics to the#MeToo movement with lightly humorous ads that don't offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

Last year, ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards' low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography Fire and Fury.