Trax bets on AI to gain edge in China market

Trax, a company that provides digital connection between consumer goods companies and retailers by applying AI image recognition to retail management, has announced its entrance into the Chinese market.

The technology uses computer image recognition to analyze retail and consumer goods data, turning photographs of retail product shelves into insights. The results can be used to improve in-store sales strategies.

Headquartered in Singapore, Trax has opened offices in Asia-Pacific, Europe, the Middle East, North America and South America, and set up an Engineering and Computer Vision Centre of Excellence in Tel Aviv, Israel. The company was established in 2011, and has already provided services for more than 175 clients and brands, including Coca Cola, AB InBev, Nestle, Henkel and PepsiCo, in more than 50 countries.