'This Is The Time,' says A&F head

Popular apparel brand returning to Hong Kong, eyeing expansion as young buyers become increasingly fashion conscious

Abercrombie & Fitch Co, one of the largest apparel firms in the United States, is finding many opportunities in the Chinese mainland market, as youngsters there become more fashion conscious and less price sensitive.

Founded in 1892 in New York by David T Abercrombie and Ezra Fitch, A&F was originally an elite outfitter of sporting and excursion goods before it gradually shifted to upscale casual wear for young customers. The Ohio-based brand, which to this day revolves around experience and adventure, has two offshoot brands - Abercrombie Kids and Hollister.