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E-commerce firms plan globalization drive

By He Wei in Shanghai and Fan Feifei in Beijing | China Daily | Updated: 2018-02-02 07:22

Domestic e-commerce firms are taking their globalization drive one step further by adding more British brands onto their platforms to tap growing middle income earners with fondness for quality foreign brands.

The country's second-largest e-commerce site JD said on Thursday it plans to sell 2 billion pounds ($2.8 billion) worth of goods from the United Kingdom to Chinese consumers in the next two to three years.

British Prime Minister Theresa May, who is on her first official state visit to China since becoming UK leader, met with Liu Qiangdong, JD's chairman and CEO at the residence of the British Ambassador to China in Beijing.

E-commerce firms plan globalization drive

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