Animating the future of kid's cartoons

As the father of an 8-year-old boy, Wang Lei has often sat alongside his son as he watched television cartoon programs.

But Wang, director of the Beijing-based animated studio Escape Velocity, was disappointed to discover that many domestic cartoons featured confrontational or violent sequences that seemed unfit for children and inappropriate for teenage audiences.

With a wish to tailor a heartwarming, healthy production for primary school students like his son, Wang began to conceive a script for a new animation in 2016.