UK carmaker gives back in corporate responsibility drive

By Yuan Shenggao | China Daily | Updated: 2018-02-01 07:17

There has been a public outpour of donations since the story of "Snowflake Boy" came to light. The story has also drawn attention to those living in poor conditions and the suffering of left-behind children.

Jaguar Land Rover is no stranger to the impact of these poor living conditions and for the past three years, they have done what they can to support those in need. This year's "Warming Winter Action 2018" program is one in a long history of programs organized by Jaguar Land Rover to give back to the community and help those in need.

Jaguar Land Rover employees have personally stepped up to help and donate to the program which closes the gap between left-behind children and their parents.

Pan Qing, executive director of Jaguar Land Rover said: "We aren't just concerned with understanding the market, we are dedicated to understanding the needs of our community. We wholeheartedly believe that it is our duty to give back to these communities and support China's next generations."

As part of these community efforts, the British automaker joined hands with the China Soong Ching Ling Foundation back in 2014 to establish the Jaguar Land Rover China Children & Youth Dream Fund to support the development of young people.

In three years, the fund has invested 50 million yuan ($7.9 million), benefitting more than 250,000 people in Phase I. Dream Fund programs are aligned with China's national strategies, and have been recognized by local government partners; received widespread coverage from media outlets, and have been honored with several awards.

Looking forward to the future Phase II of the Dream Fund, Jaguar Land Rover aims to leverage its corporate resources as a British company, and collaborate with even more partners to develop improved programs and increase the beneficial impact of these widely-acclaimed initiatives.