All JLR models to have electric engine options by 2020

British premium automaker, Jaguar Land Rover, has been inspired by the rapid growth of the new energy sector. It is capitalizing on opportunities in this market by evolving into a technology company, with a clear roadmap for new energy vehicle development, and is committed to a more beautiful, cleaner and high-tech future.

Having already deployed its new energy strategies with the introduction of the Range Rover PHEV and Range Rover Sport PHEV, Jaguar Land Rover CEO Ralf Speth has outlined the automaker's new energy strategy: "We are working towards a cleaner future and from 2020, all new carlines will have the option of electrification, giving customers even more choice.

"We will introduce a portfolio of electrified products embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric vehicle, the Jaguar I-PACE, goes on sale later this year in China."

As the industry enters a new age of future mobility, Jaguar Land Rover's venture capital arm, InMotion Ventures, completed investments in 12 technology startups, including Lyft, fostering technology development in mobility services, data analytics, travel, lifestyle, fintech and insurtech. The automaker says that these new collaborations are part of Jaguar Land Rover's sustainable global development.

"We will deliver technologies that are relevant, accessible and affordable in a Jaguar Land Rover way, because the desire to drive fun, sporty, capable cars won't diminish in the years to come," Speth said.

In the future, the automaker says it is aiming for zero emissions, zero accidents and zero waste. They have also launched their autonomous driving FUTURE-TYPE concept model, housing its first concept steering wheel, Sayer, focusing on trends after 2040.

As the automotive industry advances and new competitors join, Pan Qing, executive director of Jaguar Land Rover China, believes that China's consumers will push the automaker's innovative development and global standing.

Compared to global consumers, Pan believes that Chinese consumers are younger, more technology-savvy and ready for the most advanced and future-oriented products.

Pan said, "We stand on the edge of the mobility revolution, where China will continue to be a driving force in the global auto market. The impact of the changes we are about to face will be huge across all sectors of our economy and every section of society. The opportunities are great, and Jaguar and Land Rover are ready."

(China Daily 02/01/2018 page5)