Chinese cartoon merchandise takes off as Luo Bao Bei clicks
By Chen Meiling | China Daily | Updated: 2018-01-29 08:06
License deals for IP turn into big biz, riding demand for original ideas
Move over Tom, Jerry, Donald Duck, Mickey Mouse and the lot, Luo Bao Bei is here.
The cartoon character merchandising tide may be turning in China's favor after decades of Western dominance.
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