Drone-maker DJI to develop more industry applications

Shenzhen-based DJI is looking to develop more industrial applications even as it continues to consolidate its lead in the consumer drone market, a top executive said on Friday.

"In 2018, we are going to put more efforts and resources into the promotion of industrial applications," said Zhang Xiaonan, strategic director of DJI, during the release of its new Mavic Air drones in China.

To be more specific, DJI is looking to apply its drone technology into more areas and industries, as well as expand partnerships with customers and third-party developers. The goal is to ensure that DJI's technology and products bring more joy and value, said Zhang.