Connectivity a critical factor in car purchase

Survey finds 91% of respondents look for internet-based functionality

Carmakers in China should consider making their vehicles more connected, as the vast majority of customers in the country have shown enthusiasm for the function, according to market researcher JD Power.

The findings, based on a poll of more than 1,500 people nationwide, showed that 91 percent of respondents would choose internet-connected cars when considering their next purchase. More than 50 percent said they were willing to pay 20 percent more for connected cars.