Europe lure leads to tourism changes

Sector plans strategy to maintain rise in Chinese visitors to continent

VENICE, Italy - With the flow of Chinese tourists to Europe on the increase, sector operators from both sides have started discussing how to better smooth their trip and make their stay easier in the continent.

More than 6 million Chinese visited Europe for the first time in 2017, according to a report by the China Tourism Academy - a specialized institute under the Chinese National Tourism Administration - and China's largest online travel agency Ctrip.