WeChat Pay to launch in Italy, powered by Docomo Digital

China's mobile payment platform WeChat Pay will work in Italy for the first time, the company announced on Monday.

WeChat Pay is the payment arm of WeChat, the instant-messaging app operated by Tencent.

The announcement, which follows a deal with Docomo Digital, a digital payment solutions provider, is the latest salvo by WeChat Pay in its competition with its largest rival, China's Alipay, for the burgeoning market created by Chinese tourists visiting Europe.