Seafood supplier strives to meet the demand

Zhejiang Ocean Family Co Ltd has vowed to "provide safe, healthy and delicious seafood" to consumers both at home and abroad, following its move to begin selling produce in 7Fresh, JD's recently launched brick-and-mortar fresh food supermarket.

The company said it now focuses its business on sectors such as ocean fisheries, aquatic products processing, seasonal seafood import and seafood sales to domestic markets.

At 7Fresh, consumers in Beijing can browse and buy Ocean Family's global, directly purchased delicacies, such as fresh salmon delivered from Norway every week and fresh fish shipped from different locations in Japan.