E-businesses tap into fresh food sector

New supermarket operating model could reshape China's shopping scene

Zhang Hui, a clerk working at a technology company in Yizhuang, a southern suburb of Beijing, likes to go straight from work to a newly opened fresh food supermarket - 7Fresh - where she chooses her favorite seafood dish, say, lobster or crab.

She doesn't take the food home, but asks restaurant staff to cook the seafood on-site for her and eats at a dining area of the supermarket near her company.