Millennial men shop online for fashionable clothes

E-commerce boom in China is empowering Chinese male consumers, especially the millennial generation, to clothe themselves fashionably.

Zhang Xiaoqun, 24, a civil servant from Shanghai, loves buying custom-made suits online. He specifies a time for a tailor to visit his home for measurements. Within 10 days, a bespoke suit is delivered to him, a breeze compared to the conventional process of getting a suit stitched at a tailor.

"Compared with buying a suit at physical stores, I think online shopping is more convenient. It saves me a lot of time," said Zhang.