A new era in male grooming

During my teenage years, I often obsessed about my appearance. Probably all teenage urban girls do - dissatisfaction with parts of our body, the desire to be more attractive ... that's kind of natural, isn't it?

Luckily, as a female, use of cosmetics, especially makeup, came easily to me, a kind of self-expression, an empowering feeling that I can take care of my appearance and grooming. Can the same be said about men? Probably not, because popular images of men as portrayed in media tend to be opposite of notions of men who use cosmetics just to look good.

Chinese women are usually dressed in fashionable clothes with impeccable hair and makeup. But, at the risk of sounding prejudiced or harsh, let me say this: many Chinese men are not well-dressed and even appear dirty and unhygienic.