Metrosexuals tap medical field to look smashing
Cosmetology, which is all about using procedures like plastic surgery for a better physical appearance, is no longer the sole preserve of women in China. Demand for such services from career-conscious metrosexuals, particularly those in the 18-28 age-group, is rising, experts said.
Cosmetology is expected to generate sales revenue in excess of 464 billion yuan ($72 billion) by 2020, sharply up from 176 billion yuan in 2017, and 87 billion yuan in 2015, according to professional services firm Deloitte.
About 10 percent of last year's revenue came from Chinese men, mostly metrosexuals. In 2017, more than 14 million Chinese people turned to cosmetology for better looks, up 42 percent year-on-year, and six times higher than the global growth rate, according to a report from SoYoung, a social networking app with a focus on China's cosmetic surgery field.
