Subway-themed sneakers just the ticket for Berliners
China Daily | Updated: 2018-01-18 07:53
BERLIN - Dozens of sports shoe enthusiasts stormed Adidas stores in Berlin on Tuesday to snatch a pair of shoes launched in collaboration with the public transport network that incorporate the same pattern as the subway's seats, as well as an annual ticket.
Adidas is selling just 500 pairs of the shoes for 180 euros ($220) each to coincide with the 90th anniversary of the Berliner Verkehrsbetriebe, or BVG, public transport company.
The shoes - an updated version of the EQT shoes orig inally launched in 1993 that were popular with east Germans after the fall of the Berlin Wall - have a season ticket valid for 2018 sewn into the tongue of the shoes, normally worth 761 euros, a key draw for commuters seeking a deal.
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