Lego toys, Tencent build partnership

Games, online videos among options for joint venture deal

Danish toymaker Lego Group has formed a partnership with Chinese internet giant Tencent to develop games, online videos and a social media network for children in China.

Under the new partnership, Lego says it will aim to create a safe online ecosystem with platforms, content and experiences tailored for Chinese children and in which it will increase awareness of digital safety at a time when more children spend time online.