JD enters Vietnam e-commerce scene

China's second-largest e-commerce player JD announced on Tuesday a strategic investment in Tiki.vn, Vietnam's leading business-to-consumer e-commerce platform, expanding its presence in the Southeast Asia market amid fierce competition from Alibaba Group Holding Ltd and Amazon.com Inc.

JD co-led the Series C round of financing of Tiki with Vietnamese online gaming and messaging firm VNG Corp. The company did not disclose the amount involved, but it will become one of Tiki's largest shareholders upon the completion of the investment.

The Chinese e-commerce giant will partner with Tiki in a range of areas, including merchandising, cross-border trade, logistics and fulfillment, technology, financing and operational capabilities.