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Trend: Gucci serves up food for fashionistas in Florence

The Italian fashion house Gucci opened a 50-seat restaurant in Florence on Tuesday. Three-star Michelin chef Massimo Bottura serves up high-end dishes at Gucci Osteria, which is situated behind the walls of the 14th century Palazzo della Mercanzia building, overlooking the city's most famous square, Piazza della Signoria. The Italian fashion house, owned by Kering, is not the only luxury company to foray into food; LVMH announced late last year it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany & Co opened its Blue Box Cafe in New York.