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Short on stars, London aims to stay in fashion with youth

China Daily | Updated: 2018-01-13 08:07

LONDON - Grappling with the digital revolution upsetting all corners of the industry, Men's Fashion Week kicks off in London last week with fewer shows and star names.

But this fixture in the British fashion calendar is attempting to stay relevant by going back to its roots, and promoting a more youthful image.

Burberry deserted the event last year and now unveils its men's wardrobe at Women's Fashion Week, riding the trend toward less rigidity around gender.

Short on stars, London aims to stay in fashion with youth

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