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Moutai to double online liquor sales

By Zhu Wenqian in Beijing and Yang Jun in Guiyang | China Daily | Updated: 2018-01-13 07:18

Kweichow Moutai Co Ltd, China's signature high-end spirit maker, said on Friday that it expects online sales to account for 60 percent of its total sales in the future compared with 30 percent now.

According to a report in China Business News, Moutai earlier had released more than 200,000 bottles of its white spirits into the market to stabilize prices and alleviate supply shortages, but scalpers had purchased most of the products.

In December, Moutai, a distiller from Maotai town, Guizhou province, said it would raise the prices of its products by 18 percent this year, which will be the first price change since 2012.

Moutai to double online liquor sales

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