Book club founder gets innovative to promote reading

Seven is the average number of books read by a Chinese person in a year. But for Fan Deng, the founder of a popular book club company in China, it's way too few.

"Join us and read 50 books a year," says the slogan of Fan Deng Readers' Club which, Fan says, boasts 3 million members nationwide.

Aiming to promote reading as a habit among Chinese people, Fan has just published a book titled Reading is a Lifetime Thing.