Blueair sees clear skies ahead

Mehmet Altinok, CEO of the air purifier company, talks about growth strategy and plans for the China market

As the CEO of air purifier manufacturer Blueair, Mehmet Altinok quips that selling clean air is basically like selling ice cream, as they are both primarily seasonal products. One is a necessity in winter - especially in China - and the other is a summer treat.

But of course, the former helmsman of the Central Asia market for Unilever, which last year acquired the Swedish company, is well aware that it takes more effort and investment to get consumers to pay for a durable machine than, say, a sundae or the bottles of shampoo he used to sell.