Online quiz apps gaining ground

Livestreaming quiz applications are witnessing an explosive surge in China by drawing in a record number of participants in just a few days, making it the next growth frontier of the livestreaming sector in China.

The apps, which broadcast a live show, usually invite a host to ask questions of increasing difficulty. Players tap the handset's screen within 10 seconds to lock in answers. Those who can correctly answer all 12 questions will share the prize pool ranging from 100,000 yuan ($15,340) to over a million yuan.

The low cost, interactive mode of livestreaming, along with tantalizing incentives, have provided fresh impetus to the livestreaming sector that has often been stereotyped with routine shows and games.