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Biz: Male lipstick blogger has gloss of wealth on Taobao

Beauty blogger Li Jiaqi, an online celebrity who livestreams reviews of lipstick on Taobao, and his production team, earned more than 10 million yuan ($1.53 million) last year. Dubbed the "King of lipstick", he tests more than 300 types every day during a seven-hour live broadcast. Last year, Li was hired as a new media instructor at the Jiangsu Normal University to open a course called Taobao Writing and Communications.