Migu marries culture, digital for teens

Migu Co Ltd, a subsidiary of China Mobile Communications Corp, is targeting Chinese teenagers with digital content in the form of products covering various fields like anime, comics and (video) games, or the ACG genre.

In addition, it has novel and music products in digital format, too. As the largest licensed digital content aggregator in China, Migu boasts a portfolio comprising more than 17 million songs, 4.3 million videos, 1,200-plus live-streaming events, over 30,000 games and 470,000 anime works.

Migu believes the number of teenaged ACG fans in China is rising rapidly, presenting new business opportunities.