Young consumers drive tech-based biz

Anime, comics, gaming, novels or ACGN segment sinks roots deeper in China market

On a cold winter evening in Beijing, Cai Yi, 26, an auditor, spent several minutes indulging in his favorite pastime - watching live-streaming of a cosplay dance show on Bilibili, a popular Chinese video-sharing website.

Cai has so far spent more than 10,000 yuan ($1,540) to watch the fun on Bilibili and other video-sharing platforms and to send virtual presents to hosts who dress as characters from anime, comics, (video) games and novels - known as ACGN.