QQ users log into real world for adventure

Chinese tech giant Tencent Holdings Ltd, the largest global gaming provider by revenue and the operator of QQ, an instant messaging software service, has initiated a series of scientific exploration events aimed at encourage young people to explore the outside world, instead of being constantly absorbed online.

The company said it hopes to establish itself as a scientific, vibrant and cool brand that undertakes corporate social responsibilities. As a gaming company, it doesn't worry about losing game players. Instead, it hopes that players can actually go out to learn more and broaden their horizons.

"QQ has been in the market for 18 years, but it is not aging, and its application has become younger and trendier. We hope that more young Chinese can use the app to connect with different people and views worldwide," said Li Dan, general manager of marketing department of the social network group at Tencent.