A day for Dhela
By Kitty Go | China Daily | Updated: 2018-01-06 06:53
One of Kate Middleton's favorite designers, London-based Brazilian style guru Daniella Helayel has launched a new clothing brand after a three-year hiatus
After being out of the fashion business for three-and-a-half years, what brought you back with Dhela?
My Japanese distributors for Issa came to me and encouraged me to get into business again, because they couldn't find the long and short dresses in easy shapes, which I used to do for Issa. There had to be a gap in the market - or else they wouldn't have come to me. This is also why my first distributors and stand-alone stores are in Tokyo.
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