Streams of fine gold

Chinese television producers are finding that showing their wares online is a surefire way of attracting eyes and bringing in cash

A television drama series centered on the lives of five women in the dog-eat-dog world of contemporary Shanghai has been an eyeopener for Dmitry Ivanov.

"Understanding Chinese women isn't easy. Ode to Joy has helped, giving me an insight into issues that young people, especially women, face in China," says Ivanov, 27, who has a Chinese girlfriend.