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Shoe seller steps up to stomp out poverty, help kids

By Xu Junqian in Shanghai | China Daily | Updated: 2018-01-04 08:15

Three years after Toms Shoes arrived in China and sold up to one million pairs of its canvas slip-ons in the country, Blake Mycoskie, the company's founder and CEO, thinks it's high time to remind consumers about the company's unique corporate social responsibility program.

Whenever a customer in China buys a pair of Toms shoes, the company donates another pair of shoes for free to an underprivileged Chinese child.

The donation depends on the conditions in which children are living, they might instead receive a pair of boots or sneakers.

Shoe seller steps up to stomp out poverty, help kids

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