Japan's youngsters tap latest fashion

TOKYO - Previously, it was TV drama Winter Sonata that captivated middle-aged and elderly Japanese women. But now, it's teenage girls and women in their 20s who are at the center of a cultural wave known as Hallyu. These women use social media to adopt South Korean makeup and fashion trends.

South Korean cosmetic chain Etude House opened a major store in 2016 on the bustling Takeshita-dori avenue in Tokyo's Harajuku district. Young women stream into the store, which sells popular South Korean products such as vivid-colored lip tint and cushion foundation to create dewy skin.

A 17-year-old high school student in Tokyo said: "The cosmetics sold here have vivid colors that are not seen in Japanese cosmetics. The cute look (they create) is nice on social media."