Online influencers shape food scene

Social media has seen a slew of budget eateries take Shanghai's diners by storm

With two wanghong food businesses - an ice cream parlor and a dumpling house - under his belt, 38-year-old restaurateur Lu Xiaoxun says he has no idea what makes either an internet sensation, the literal translation of the term.

Lu also says that having hundreds of people lining up for hours for an ice cream cone or a cup of cheese-foamed tea is not something the food and beverage industry should be happy about.