'Most exciting outdoor market in the world'

Snow sports promise to transform 2022 Olympics venue Zhangjiakou into tourism hot spot

China's snow and ice sport industry is growing rapidly in the run-up to the Winter Olympics in 2022.

According to the China National Tourism Administration, the country is expecting to see over 300 million people involved in winter sports by 2022, creating 1 trillion yuan ($152 billion) market.