Trainers grow in huge demand

As the wave of snow-based sports and recreational activities sweeps China, finding adequate number of qualified ski trainers to guide first-timers is proving to be a challenge.

According to the Chinese Ski Industry White Book, authored by two industry experts Wu Bin and Wei Qinghua, by 2020, 2 percent of Chinese population, or 26 million people, will grow fond of skiing, spawning a high-end ski market worth 30 billion yuan ($4.58 billion).

However, as Wu, general manager of Beijing Carving Ski Equipment Co Ltd, said, 78 percent of the current population who have been involved in winter sports are first-timers. This means most of them will need a trainer to teach and coach them how to negotiate the white slopes well.