KPL shoots for the stars with NBA blueprint in mind

China's King Pro League is bidding to slam-dunk its operation as the burgeoning e-sports competition bids to mimic the success of basketball's NBA.

"We've been studying the business models of traditional sports leagues and other internet companies," said KPL president Zhang Yijia.

"From the very beginning we have been aiming to build a professional league, and we have analyzed the operation model of the NBA and the English Premier League."