Classical route to success

Kuke Music, China's first online platform dedicated to promoting the development of music other than pop, has just turned 10. Chen Nan reports.

Yu He founded his company, Kuke Music - China's first online platform dedicated to promoting the development of music other than pop, especially classical music - in 2007 when classical music was enjoyed only by a relatively small group in China and rampant piracy was a common problem.

By offering a legal and paid streaming and downloading music service, the company not only survived but also grew into the biggest internet company of its kind in China working with such world-famous record labels as Naxos, Marco Polo and Countdown.