China is 'biggest market for entry-level skiers'

With 2022 Winter Olympics on the horizon, ice and snow sports to spawn a $152 billion market by 2025

Skiing, once a less popular sport among Chinese people, has become fashionable of late, thanks to real estate firms that built multipurpose ski resorts in the run-up to the 2022 Winter Olympics in and around Beijing.

The Chongli county of Zhangjiakou, Hebei province, North China, will host many competitions during the 2022 Games. According to the Zhangjiakou tourism development committee, Chongli has seen investors from home and abroad pump nearly 88 billion yuan ($13.3 billion) by July into development of local ice and snow tourism.