Delivering world to Chinese sellers

DHgate.com integrates B2B and B2C models to link overseas buyers and SMEs, home-based businesses

If Alibaba proved to be a digital bridge that connected Chinese manufacturers to corporate clients or wholesale merchants the world over, DHgate.com has gone a step further and is delivering both business and individual customers across the world - 14 million of them, no less - to 1.7 million Chinese sellers.

Stated differently, the online marketplace has successfully integrated the business-to-business and business-to-consumer models for cross-border e-commerce.