UCAR looks to take on Didi with inclusive car services

Beijing-based UCAR Inc is setting up a comprehensive car service platform as part of a strategic upgrade that the car-rental company expects will help it better compete with other market leaders such as Didi Chuxing.

The upgrade includes the integration of its existing products such as car purchases, car leasing, car rentals and limousine cars and also the merger of its online and offline services.

"Changes in consumption and improvement of technologies are helping the company to forge a complete vehicle ecosystem, that will offer integrated services to car owners and provide access to people without cars," said Lu Zhengyao, chairman and CEO of UCAR.