Events firm hits pay dirt in China
By Wang Zhuoqiong | China Daily | Updated: 2017-12-18 08:03
Messe Munchen GmbH, a German firm that specializes in organizing industry exhibitions, expos and fairs, has increased its share of revenue from the China market on the back of strong growth of the high-tech sector.
"Over the past 10 years, we've increased our revenues in China by 10 percent annually, compared to 3 to 4 percent growth in Germany," said Reinhard Pfeiffer, deputy CEO of Messe Munchen GmbH.
He attributed the firm's success in China to the government's strong support for emerging, innovation-driven, digital segments of industry.
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