Lights, Camera, Fashion!

Huang Xiaoming may have just launched a label with designer Zhang Shuai, yet the Chinese film star insists he won't be tapping into fans to push sales. Xu Fan reports.

Wearing a black T-shirt bearing a large "M" on the chest and a pair of matching pants, A-list actor Huang Xiaoming was looking sharp in the outfit he had a hand in designing.

Last week, the 40-year-old star and the emerging designer Zhang Shuai jointly launched their fashion label M-77, and held the brand's first fashion show for its fall/winter collection at the National Agriculture Exhibition Hall in downtown Beijing.