China Daily forum sees experts debate merits of IP productions
As online fiction is increasingly mined for box-office gains by both film and TV producers, a panel of industry experts at a China Daily Asia Leadership Roundtable titled The Trend of Film Adaptation, cautioned against overheating the market in the race to snap up items of intellectual property.
IP adaptations have become a major driving force in China's entertainment sector. In cinemas, they accounted for a third of the 45 billion yuan ($6.8 billion) in box-office receipts last year. This summer, the film Once Upon a Time, a popular IP adaptation of a fantasy romantic online novel, made 530 million yuan.
"A lot of industry players mark 2015 as the first year of IP movies," says Geng Xiaonan, president of production company Beijing Sky Saga Film and TV Culture Media, referring to the boom in China of movies based on online literature, comics, animation and video games.
